I have come to really appreciate marketing over the past 1 1/2 years. Marketing is what makes this family money.
I’ve learned many things including:
- what I want isn’t necessarily what the market wants
- marketing that I think is terrible is most likely the one bringing in the big bucks
- as a marketer there can be no emotion…which is why I am not a marketer :)
- don’t put all your eggs in one basket
Watching marketing unfold can be really exciting when you see the business behind it…and it’s really exciting when you’re wrapped up in it as a consumer!
If you aren’t living under a rock, you’ve heard of Cottonbabies’ newest release- Bum Genius 4.0. My anticipation for this release began the moment I read the email announcing the upcoming launch of a new product and the discontinuation of a major seller. It continued when I read Cottonbabies’ Twitter update inviting everyone to subscribe to Cottonbabies’ YouTube channel as the release would be via video.
My husband laughed as I counted down the minutes and constantly refreshed my screen. But, I wasn’t alone. At 2pm cst there were approximately 950 (last time I looked) subscribers to a channel that was a mere 1 day old. At the end of the day, YouTube had their release video with over 8,000 views. That is amazing! We’re talking about cloth diapers here!
The build up to the release of Bum Genius 4.0 was marketing at its best. I can’t help but compare it to fishing, although some would find it offensive. Carefully choose the perfect lure for the overall setting (fish, weather, location, time), cast right over the sweet spot, work your magic with the bait creating a must-have emotion in the fish, then sit and wait. You’ve done all you could, now you let the fish come to you.
Makes me want to go fishing or buy something :)
If you haven’t had a chance to check out the changes Bum Genius 4.0 brings allow me to briefly tell you.
- New & improved hook & loop closures
- Now available in snap closures
- More generous sizing
- Accessible, easily replaceable elastic
- 3 new colors
Congratulations to the Cottonbabies’ family on the birth of their new baby!