I am the most forgiving person, really. If you hurt my feelings or do something wrong I’m quick to forgive and forget.
But, for some reason I have this inability to show grace to the big businesses that bully small wahm shops. I mean, come on!
Tell me how a business with a couple of employees making cloth diapers threaten the profit margin of a world-wide, well known company that doesn’t even sell cloth diapers?
Unfortunately, it’s happened multiple times.
This time one of my advertisers, Bright Star Baby, was the target.
Dawn has been SO gracious about this whole fiasco. What a great example she has been to me. When I asked her about the mess she had nothing but positive outlook to share. Dawn and her family sees this as an opportunity for a new beginning. Who doesn’t like a fresh start?
Bright Star Baby is now known as Peachy Green. Same great products, same excellent customer service, new name.
Dawn described the new name as a fun name that really reflects how they make diapers. How exactly?
“Our diapers and covers are always local and in season. Local – not only made in the USA, but made locally to me. I am able to drive over and pick them up from a great team of women who do the sewing. In Season – Here’s where we are doing things a little differently than most. We will be offering a limited collection of colors and prints that change with the seasons.”
Peachy Green, a new line of cloth diapers by the makers of Bright Star Baby
Peachy Green is new on the scene, yet these diapers and covers are already tried, tested, and proven by bloggers and moms who rate them highly. Peachy Green is Bright Star Baby with a new name - same great fit, fabrics, and makers. The only thing that has changed is the label.
Why the new name? Bright Star Baby was forced to change business names by a large corporation protecting its trademark. While Bright Star Baby did not agree with this challenge, they also felt they were left with no other choice. So the folks at Bright Star Baby got creative and came up with Peachy Green. “Peachy” means excellent, and “peachy keen” means cool or awesome. And then, because cloth diapers are reusable and lighten the load on landfills, ”peachy keen” became Peachy Green. If the peach logo reminds you a little bit of a rounded baby bottom, that’s no accident!
The new name really reflects what this line of cloth diapers and covers is all about. People are paying more attention these days to where the things they use, eat, and wear are made, how they are made, and how far they travel.
Peachy Green diapers and covers are always local and in season. Not only are they sewn in the USA, but they are sewn locally to the company headquarters. Company owner Dawn Bucholtz is able to pick them up, take a careful look at how production is going, and chat with the great team of Americans who do the sewing.
Peachy Green diapers are also fresh and in season. Peachy Green releases a new collection of diapers and covers about every two months, with colors and prints inspired by nature and reflecting the seasons. There is a constantly changing array of prints and colors to delight cloth diaper shoppers throughout the year.
The first collection under the new label will be released around October 28, 2011. You can find them at www.peachygreendiapers.com
Peachy Green is releasing the Fall Collection on October 28th. I am *loving* the butterfly print. Camden would look adorable no doubt.
Let’s help make this a great start for Peachy Green and help them to forget all about big business bullies!